Lifestyle Brand Copywriter & Digital Designer
Live a purposeful, healthy, vivacious, and impactful life as a woman over 40!
Here we discuss spiritual growth, health & beauty, parenting, plant-based & pescatarian recipes, home, community, and travel! Do you have a brand that caters to the needs of this segment?
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Services
As a digital content creator and copywriter, I deliver fresh, engaging, and timely copy and content for your website and social media that resonates with women over 40 and empowers them to connect with your brand.
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Portfolio
Here you will find samples of my writing and digital content, including website copy, blog articles, digital advertisements, social media posts, and email copy.
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About Me
As a woman over 40, I invite you to join me in living a vibrant and purposeful life. I’m eager to collaborate with brands that cater to our essential needs in faith, family, food, fitness, beauty, home, and travel.
Attract more people. Link customers with the products and solutions they love, helping them create the lives they desire.
As busy wives, mothers, and professionals juggling a never-ending list of tasks, women frequently encounter the ongoing challenge of prioritizing self-care. Finding time for activities that enhance their well-being can be tough. As a result, they have progressively less time to explore and discover products that suit their needs. This is where we step in.
As a specialty food brand, wellness coach, unique boutique hotel, fitness guru, or cutting-edge beauty and wellness brand, you’re committed to helping people feel good about themselves, and lead healthier, happier, fuller lives. You’ve created an amazing product or service that enhances or simplifies life and conserves time and resources. I am eager to convey its value and establish a connection with your target audience.
Reclaim valuable time and energy by collaborating with a professional marketing strategist and copywriter whose primary marketing goal is to enhance and grow your business. This includes attracting more customers, establishing credibility, making a strong impact, boosting website traffic, increasing sales, and engaging your client community.
Do you find yourself asking the following questions:
How do I consistently deliver fresh content to sustain rapport with my current customers and appeal to new ones?
What topics do my intended customers care about and what should I write about?
What is SEO and why is it relevant?
How do I retain and attract new customers?
Running your full-time business and managing the operations to keep it profitable can be overwhelming.
As your brand advocate, my primary mission will be to deliver on these factors for your business daily, bringing customers to you. At the same time, you focus on innovating and serving your customer base.
Attract New Customers
Establish Authority & Promote Loyalty
Increase Revenue
Don’t get stuck in a cycle of doing without achieving real results.
You started your business to help others, fulfill your purpose, pursue your passion, and create a work-life balance. Maximize the time you have to enjoy daily life.
Joi Albright
COPYWRITER + DIGITAL CONTENT DESIGNER
Hello! I’m Joi Albright, a Child of God, Wife, Mom & Digital Creator. I am dedicated to creating engaging content and copy for brands that cater to women. My mission is to help your brand inspire and uplift women by commuicating the value of your products and services and conveying how they are relatable to their needs.
Creative expression has always been my passion. From crafting storylines for my dolls as a child to designing digital content for businesses after graduating college, I have always loved creating. Now, I enjoy DIY projects for my home and exploring healthy kid-approved recipes.
In a quest to live a purposeful, healthy, and fulfilling life, I aim to inspire other women who share similar interests.
With over 15 years of experience in marketing, and an MBA, I’ve crafted digital and print advertising accross various sectors, including retail, higher education, and healthcare. I look forward to collaborating with you to develop a compelling strategy that resonates with your audience and showcases your expertise.
THE TIME IS NOW TO BE INTENTIONAL ABOUT YOUR BUSINESS NEEDS.
I help boost your website traffic with SEO, grow your community, and track performance, freeing you to innovate and serve your customers’ needs.
Packages Perfectly Suited to Your Needs
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Website Optimization
$1,500
This package empowers your website to work for you by upgrading it using SEO best practices to increase website traffic and promote your business.
3-Page Website Audit & Keyword Research
Recommendations Report
Copy Refresh -
Content Plan
$1,500
To draw your target audience organically and create an engaging community, this package comes equipt with fresh, compelling content delivered by monthly calendar.
Social Content for 1-3 Platforms
Website Blog Content (4 monthly)
Email/Newsletter Sequence -
Website Optimization & Content Plan Combo
$3,000
Optimize your website, consistently expand and engage your target community, and sustain your growth with this complete package.
Website Text Refresh with Summary
Keyword Recommendations
Social & Blog Content
Email Series
A la Carte Services
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Blog Article Sequence
$1000 or $250 each
A sequence of four consistently fresh, engaging, and well-written copy posts will be delivered monthly using keyword research and performance metrics.
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Social Media Monthly Calendar
$500 (4 weeks, includes five posts per week)
A curated calendar will be delivered monthly with relevant content and high-resolution imagery and graphics.
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Digital or Print Ad Design
$250
I will use your branded imagery or source high-resolution stock images to create eye-catching advertisements that promote your business for both print and digital materials.
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Email Sequence
$800 (4 emails)
The email or newsletter sequence will be designed with your brand messaging in mind to promote your business and inform your community of relevant information updates.
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Sponsored Article
$250
I will conduct keyword research to create relevant content that your target consumers find valuable.
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Product Description
$250 (150-300 words)
I will communicate the value and benefits of your product or service in the description, incorporating relevant keywords to attract your target consumers and encourage them to take action and shop with you.
Portfolio
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![A Joi Touch Lifestyle Copywriter Modern workspace with laptop, desktop monitor, lamp, plant, and mouse on a wooden desk.]()
Web Copy
I created the website copy for A Joi Touch Marketing Solutions, LLC, using keyword research to target the business’s ideal customers. This helped expand its community and raise awareness.
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![Scrabble tiles spelling 'READ MORE' on white background with scattered letters.]()
Blog Copy
Here, you will find a sample blog article and an accompanying newsletter for a fictitious company, Fresh Start Bakery. The article has been optimized for targeted keywords to draw website traffic.
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![iPhone displaying app icons on home screen]()
Social Media Content
As a client, Mr. Electric of Covington & McDonough wanted to outsource their social media efforts. I initially launched its Instagram page, organically growing its community to more than 1,100 followers through highly engaging storytelling.
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![Close-up of smartphone screen showing mail app icon with notification badge indicating 2 new messages, surrounded by other app icons.]()
Email Copy
I created a Giving Tuesday Christmas Giveaway Campaign for Mr. Electric of Covington and McDonough. With this campaign they were able to adopt five families to provide meals and toys for during the holidays.
The Process
Step one
To begin, we will get to know each other during your free consultation when you fill out the contact form. Upon moving forward, we will schedule a strategy call to gain a better understanding of your business essentials and develop a personalized plan that meets your needs.
Step two
Following our discussion, I will create a customized proposal that outlines a plan of action tailored to your goals and aspirations while staying within your budget. You will have the chance to review the proposal and give your approval by signing it before we begin any project.
Step three
I will analyze your website or selected pages based on your chosen services to identify optimization opportunities for better Google search results. After the analysis, I'll schedule a follow up call to discuss my findings and recommendations. The project tasks, deliverables, and timeframe will need to be approved.
Reach out.
Have a few questions? I am excited to get to know you and your business needs and am happy to help. Send me a quick note here and I’ll be in touch within 48 hours.
Time is precious.
Make the investment.
LET’S GET STARTED
Book an appointment.
In this complimentary 30-minute discovery call via video chat, we will discuss your business needs, and I will provide an overview of my services.
If you have any questions regarding the services we provide or specific requirements, we will address them here as well.